2020 PCAA Marketing Campaign

Easy Ways to Engage Your Chapter Members to Help PCAA This Month!

We have compiled a list of resources for chapters to raise awareness for Child Abuse Prevention Month, and to encourage members to participate in PCAA’s Digital Advocacy Day on Tuesday, April 28th.

In this time when we are feeling isolated, we can still play an important part in the lives of abused and neglected children. We hope you will join SDT chapters across the country and engage your chapter members to support PCAA during Child Abuse Prevention Month!

I. Raise Awareness

DIY Pinwheels. As an alternative to displaying the blue pinwheels on campus, you and your members can create your own and display them on social media! Your personal and chapter accounts can spread awareness by posting about Child Abuse Prevention month.

Instagram Pinwheel Garden. Ask your Social Media Chair to collect time-lapse videos, videos or boomerangs of the pinwheel(s) spinning, or pictures of your chapter members’ DIY pinwheels to post in stories or a carousel on your chapter’s grid to raise awareness about PCAA. Tag @sigmadeltatauhq or DM us directly to get featured on the National Instagram! 

Utilize PCAA Materials. PCAA has created social media assets just for their partner sororities—including an example calendar, images, and captions—for Instagram and other social platforms.  

II. PCAA Digital Advocacy Day

PCAA is holding a Digital Advocacy Day on Thursday, April 28, to organize people across the to country to contact their members of Congress and urge them to take action on the Child Abuse Prevention & Treatment Act (CAPTA) and coronavirus-related legislation. If your chapter members are passionate about public policy or social change, this is your chance to rally their enthusiasm to be a voice for abused and neglected children!

Sign up to be an advocate. Members can sign up for an alert TODAY to automatically receive a prompt on April 28th to act.

Advocate! The PCAA Voter Voice portal is fast and easy-to-use, allowing people to quickly send automated emails or create social media posts.


Contact us with questions! Email chapter services at sdtdcshq@gmail.com, or DM us on Instagram @sigmadeltatauhq